Maximize Every Revenue Stream
Fill more lanes, optimize peak and off-peak pricing, and put your party marketing on autopilot. StrikePoint Partners handles the day-to-day execution so your center stays packed without extra workload on your staff.
The problem
The guests worth the most — birthday parties, corporate nights, league groups — decide weeks or months ahead. Filling those slots takes marketing that goes looking for them, not a sign at the counter and a social post when a weekend looks thin.
Doing that well means knowing who came in, what they spent and when they are due back. That data sits in your POS, your booking system and three other places, and pulling it together is its own discipline. It takes years to learn — the same way it takes years to bowl at a professional level.
And it is not one discipline. It is at least three: marketing, creative development, and the IT and software engineering that gets the data out and keeps it moving. One junior hire cannot carry all three, however capable they are. Each one takes years of practice to do well.
Hire us and you get all three: a fractional Chief Marketing Officer, a Chief Creative Officer and a Chief Technology Officer — plus the ground troops to carry the work out. One flat monthly fee.
Complimentary. Two weeks. No obligation to continue.
How it works
It is just scattered across the POS, the booking system, and a spreadsheet someone keeps. We pull it into one record per guest, then run the campaigns off it — so the birthday email, the party reminder, and the league recruitment go out on their own, and every one of them reports back against revenue.
The money on the table
Friday at seven sells itself — to whoever walks in, one lane at a time, at your lowest rate. Those same hours booked ahead as parties, events and leagues are worth more per lane and let you staff to them. That is priority one. Priority two is the middle of the weekday, which needs a product of its own rather than a discount.
Weekend and evening prime time is finite, and it is the most valuable inventory you own. Every one of those lane hours should be committed to the booking that yields most — sold weeks ahead — rather than given away to whoever walks in at rack rate.
Tuesday at two o’clock will never sell like Saturday at seven, and pricing it as though it might is how centers train guests to wait for a discount. Off-peak hours need their own product, designed around who is genuinely free at that hour.
The core offering
Your CMO, Chris Buonaugurio, is a former professional bowler who operates bowling centers and has been running online campaigns since the late 1990s. Behind him sit a creative chair that makes your center the obvious choice on a Saturday night, and a technology chair that turns your POS data into campaigns that send themselves. Three senior chairs, one monthly retainer, running continuously — not a junior hire and a monthly call.
Demand, pricing, and the plan that fills your lanes.
Your growth plan stops being a guess. We set the revenue targets, build the promotional calendar around your softest dayparts, and own the media that drives reservations.
What this chair owns
Brand and creative that makes your center the obvious choice.
Bowling is a night out competing against every other night out. We make yours look worth choosing — on the feed, on the street, and the moment guests walk through the door.
What this chair owns
The data and systems that turn every lane into a measurable asset.
Your POS knows more than your marketing does. We connect the systems, clean the data, and give you one dashboard that answers what is working and what is not.
What this chair owns
One monthly retainer covers all three chairs — and the programs they build keep selling every day in between, whether or not anyone is in a meeting.
The real alternative
Almost every center we speak to is weighing the same move: one full-time junior marketer to handle the online side. It rarely works, and it is not the hire’s fault — the job spans more disciplines than any one person early in their career can reasonably carry.
Salary, benefits, payroll taxes, and PTO — committed before a single campaign runs.
Three senior chairs from day one, for less than that salary and benefits cost you.
For less than that salary and benefits, you get three senior chairs and roughly fifty years of combined experience — already built, already tested, already running.
Our platform
The strategy is only as good as what sits underneath it. We built our own programs and databases because nothing off the shelf understands a bowling center’s economics — or its calendar.
A proprietary, continuously maintained schedule of district calendars across your trade area — early dismissals, superintendent in-service days, teacher institute days, and every school break. We know months ahead which weekends and holidays will carry demand, and the party campaign is built, priced, and in market before your competitors have looked at a calendar.
Models the optimal structure and price for every daypart, then reports profit per lane hour — not just revenue, so a busy discounted afternoon never gets mistaken for a good one.
Your growth against target over time, broken out by lane hour and revenue line. The question stops being “did we have a good month” and becomes “which hours moved, and why.”
POS, reservations, CRM, and ad platforms normalized into one clean dataset. Multi-center groups get every location measured the same way for the first time.
A library of campaigns already tested across bowling centers, with audiences built to fill a specific hour and measured back to lanes booked rather than clicks. You inherit what we have learned instead of paying to learn it again.
The Lane Revenue Audit is complimentary and takes two weeks. We benchmark every revenue line in your center and hand you a prioritized plan — whether or not you go on to work with us.
