Your CMO is Chris Buonaugurio: a former professional bowler who runs bowling centers and has three decades of experience in the online marketing industry.
That combination is rare, and it is the entire point of this chair. Before any campaign runs, we agree on what each day part should produce, what it produces today, and what closing that gap is worth. Everything downstream is judged against it.
Centers do not have money for marketing that might work. Every dollar is measured against the hours it was supposed to fill, and if it is not filling them, it moves.
Start with a Lane Revenue Audit — two weeks, fixed fee. Every revenue line benchmarked, a prioritized plan you keep.
Your existing paragraph is the second one, unchanged; the new first paragraph is the hook that was missing.